Visa: Enhancing Merchant Value

Visa's Brand Drives Value for Merchants When Visa Signage is on U.S. Merchant Door, Consumers Are... 2.6x 1.9x more likely to think merchant is reputable 2.2x more likely to enter an unfamiliar store more likely to return for repeat purchase Source: 2016 Value of Visa Research, U.S., is a quantitative survey commissioned by Visa and conducted by an independent research firm, Ipsos LLC. The study was conducted in the United States in November, 2016. Note: Lift is relative to absence of signage. VISA

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