a16z Podcast Market Overview

How much are podcasters making? Notable Examples: NYT's The Daily estimated to book low-8 figures in ad revenue in 2018. Had 5M listeners/mo, 1M daily as of 7/2018, so ~$2-10/listener. For context, the NYT made $709M digital revenue in 2018 Tim Ferriss has written that "If I wanted to fully monetize the show at my current rates, I could make between $2-4M per year, depending on how many episodes ("eps") and spots I offer." Source: https://www.vanityfair.com/news/2018/07/how-the-daily-michael-barbaro-became-the-ira-glass-of-new-york-times https://tim.blog/2016/04/11/tim-ferriss-podcast-business/ © 2019 - Andreessen Horowitz 52

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