ICR Conference
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CUSTOMER CENTRICITY
We Widely Resonate Across 3 Generations of Consumers
Age: 40+
Spending Power: $1.3 trillion
Population Size
1.4 billion
Brand loyal
Influenced by: celebrities (i.e.
actors), Facebook
Seek product information
Respond to digital and traditional
advertising
HERITAGE
47%
of NA & EUR
online sales*
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*Represents FY24 Q3 LTM GUESS brand online sales in North America and Europe
Age: 25-39
Spending Power: $1.3 trillion
Population Size 1.7 billion
Value experiences over tangible
items
MILLENNIAL
Influenced by: Influencers, IG
Look to them as co-creators
Bounty hunter, thrill of the deal
36%
of NA & EUR
online sales*
GUESS
LS. A
.
GUE
Age:
Spending Power:
Population Size
View wealth as success + like
luxury brands
10-24
$0.4 billion
2.5 billion
Influenced by: micro-influencers,
YouTube
Aspirational browsers, community
show + tell
Less deal driven, loves social good
GUESS
GEN-Z
17%
of NA & EUR
online sales*
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