HARLEY-DAVIDSON STRATEGY

MULTIPLE DEMAND DRIVERS FOR GROWTH Most Desirable Motorcycle & Lifestyle Brand in the World Expecting our most profitable segments and markets to grow More people are riding Harley Davidson Motorcycles in the U.S. than ever before We are seeing growth in young riders trained through our Riding Academy Our new market introductions are reaching a new and incremental customer Sales of our most profitable products are growing faster with younger riders 9

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