Edita Company Presentation

Broad Product Portfolio edita Product Segment Croissant Rusks Cake Year Entered Brands 1997 2000 20031 Product Examples RO Mollo مونتو Molto mini -Ваке Stix&ROL HOHO تايجري توينكيز Twinkies Tiger Tail TODO mimix Freska CHOCOLATE FILLED WAFER Candy Wafer 2011 2012 TODO TODO TODO TODO Freska مولتو Molto Bake Stix! Bake Bake Stix Bake Stik Bake توينكيز Twinkies HOHOS minx Freska Freska Market Share 69% 42% 68% 8% 6% Market Rank #1 #2 #1 #3 #5 Brand Awareness² 100% 95% 100% NA 91% % of 2014 Revenue³ 29% 5% 59% 3% 3% Source: AC Nielsen Retail Audit, IPSOS 1. Todo was introduced in 2010. 2. Brand awareness measures the share of respondents that were familiar with the brand in aided, spontaneous consumer surveys. 3. Additional 0.4% of 2014 revenue generated from distribution of selected imported products. edita 8

View entire presentation