Purple Revenue Growth Strategy

purple Customers are our most influential product advocates #1 In Customer Satisfaction 2-Years in a Row with mattresses online by J.D. Power +30% Of customers learn about Purple through word of mouth SATISFACTION GHEST CUSTOMER J.D.! GHEST CUSTOMERS MATTRES J.D.POWER AND ASSOCIATER E 2020 MATTRESSES ONLINE PRESENTED 70 PURPLE BD POWER AND ASSOCIATES 1. Report measures customer satisfaction with mattress purchases based on seven factors (in order of importance): comfort; price; support; durability; warranty; variety of features; and customer service. The report is based on responses from 2,348 customers who purchased a mattress in the 12 months prior to fielding the survey. The report was fielded in August through September 2020 SOURCE: J.D. Power website. 19

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