How American Water Grows Earnings

AMERICAN WATER Macro Trends in the US Water Sector CUSTOMER TRENDS Customers offered personalized services with minimal touch points Seamless customer experience across the enterprise Empathy considerations supersede transactional experience Proactive issue management is fundamental TECHNOLOGY TRENDS Al & machine learning rapidly penetrates and disrupts many core enterprise functions High speed computing and integrated devices accelerate the pace of technological innovation Self optimizing, software defined business models drives competitive business advantage Robotics become mainstream SOCIAL TRENDS Social networks dominate as the primary communication channel Facts, opinions and "alternate facts" equally dominate social networks Community groups leverage social networks to advance targeted agenda (environment, water, education, etc.) Heightened emotion about environmental and political policies WORK EXECUTION TRENDS As aging work force retires, there will be less employees to execute workload Work will be planned and executed, from perspective customers Dynamic teams will replace fixed organization structures 30-50% of work will be automated Technology enabled companies lead valuations Source: McKinsey & Company, Wall Street Journal & Deloitte "Several articles" FINANCIAL TRENDS Increasing market volatility and recession concerns יו יו יו ESG Principles increasingly mainstream 3

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