Investor Presentaiton
History of Big Rock
1985
Big Rock was founded by Ed McNally - Western Canada's first Craft Brewery
1996
1997
2005
TODAY
A retired lawyer and barley farmer, Ed saw an opportunity to offer Albertans an alternative to the corn syrup laced North
American lagers utilizing Calgary's access to Rocky Mountain water and the provinces abundance of world-class barley
Ed cut the ribbon on Big Rock's current Calgary location on 76 Avenue SE
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Housing the best brewing equipment made in Canada, premium packaging equipment from Germany and enough capacity, at
the time, to scale Big Rock into a dominate player on the still-fledgling North American Craft brewing scene
Big Rock began trading on the TSX and at the time, was creating waves with export into 21 US states
Achieving company highs that included the top selling Craft Beer brand in California, Grasshopper, before pressure from
multi-nationals on US distributors created an environment where growth was no longer sustainable
The exit from the US market and significant inter-provincial trade barriers left Big Rock with a facility built to supply the
world, employees eager to work, and local suppliers anxious to see their volumes grow, yet very few markets to grow in - Big
Rock pivoted it's business
Following Ed's reduced involvement (2005) and eventual passing (2014), Big Rock went through several management team
changes
All trying to achieve organic growth in a vastly growing Craft market and ultimately complicating and confusing it's identity
With new Big Rock management, led by Wayne Arsenault, the culture at Big Rock has been revitalized and the business is
transitioning from a 'family-owned' business into a true 'public shareholder' company focused on value creation and
sustainable growth
With a formal management system instilled, ever-improving processes and an ever improving understanding of costs, Big Rock
is positioned to take advantage of the capacity and scale of the assets Ed built and provide economic stimulus to the Canadian
economy at a scale that is unachievable by most other independent brewers in Canada
In a market where growth has stagnated, management believes the Corporation's future growth will be the driving force for
Craft gaining market share in Alberta and Canada going forward
Big Rock Brewery Inc. (TSX: BR)
DIGGET Rock
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