Expanding in Circular Economy

DIVERSIFICATION OF SALES CHANNELS THROUGH DIGITAL TRANSFORMATION AND FRANCHISE OPERATION 2016-2020 Digital and data-driven operation My rewards My coupons "NAGLOYALTY ZLATKO HORVA www.insloyally.fr 2021-2025 Synergies & platform building Free special espresso e5 petry discou Highway coffee discount -15% Use this coupon to get 15% discount on up to 2 hot drinks with at several highway MOL stations. Invite your friend or significant other for a cup of delicious coffee at a Fresh Corner! Beyond 2025 Step change CORN ► Supporting traditional loyalty programs with data analytics, improved campaign management and new digital channels (e.g. MOL Go app) Establishment of a new digital loyalty rewards program (already introduced in Croatia, Slovenia and Hungary) Strengthening digital execution with online, gamified learning and sales manager tool to boost sales ► Start personalizing retail customers' journeys through the new Digital Loyalty program ► Focus on exploiting additional MOL Group synergies (e.g.: retail network and customers) New digital payment solutions to improve on-site customer experience ► Integrate retail and mobility to sell km instead of liters ▶ E-Commerce: new, convenient online sales channel & marketplace Roll-out of standalone Fresh Corner Café concept in a franchise model ► Become a multi-brand franchisor by entering different segments MOLGROUP | 39

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