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Investor Presentaiton

Industry overview Indian Jewellery Market: Favorable Trends And Characteristics Rising Share Of Organised Retail In Jewellery To Continue â– Organised (%) Unorganised (%) 68 60 95 94 32 40 2000 2007 2020 2025 Wedding Jewellery Dominates The Industry Wedding wear 60% 30% Daily wear Fashion wear 10% Source: Technopak 2nd 3rd Largest gold market in the world Highest component of retail consumption Indian Jewellery Market Characteristics Characterised by localised consumer preferences ('hyperlocal' nature) KALYAN JEWELLERS Gold Jewellery Demand And Ownership Is Higher In Rural India And Rises With Income Levels Urban India Rural India 40% 60% South Constitutes Largest Pie In The Indian Jewellery Market 70% Share of gold jewellery out of the total gold demand No given recyclability Inventory obsolescence risk North East 20% 15% of jewellery South 40% West 25% O KALYAN JEWELLERS INDIA LIMITED | 11
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