Grow & Scale - Improving Sales Effectiveness

Earn Primary Clients | Our approach to growing primary clients is multi-faceted GROW COMMERCIAL BANKING CLIENT PRIMACY IMPROVE SALESFORCE EFFECTIVENESS & PRICING Relationship focus & time spent with clients 2 Performance management, training, and incentives N Insight-driven analytics 22% Today 30% By F28 EXPAND COVERAGE & INDUSTRY SPECIALIZATIONS Payments, cash management & payroll banking Expand salesforce in underserved markets Multinational banking platform Primary clients have ~3x higher revenue, ~3x higher deposits, and ~5x higher non-lending revenue 25

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