Saga's Superbrand Strategy

UNLOCKING CUSTOMER VALUE THROUGH DATA FOCUSING ON LIFETIME VALUE HAS THREE DISTINCT ADVANTAGES 1 13 Lifetime value recognises that... The value of a customer relationship extends beyond one year years Average Saga customer 17 years Most valuable customers 3 2 The value of a customer relationship extends beyond one product 1.4 products Average 2.7 products Most valuable Some customers have greater potential than others, requiring greater investment Our most valuable customers are 17x more valuable than some others 29 Capital Markets Event - Saga's Superbrand Strategy SAGA

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