Investor Presentaiton

1% Premium and super premium segments growing rapidly IF segment value importance %, 2008-13E 3% CAGR %, 2008-13E 18% 99% Super premium 46% 69% 18% Premium 70% 23% -10% Upper-Mid 19% 30% 9% 9% 3% 2008 2010 2013E -32% Mid Premium and super premium the two largest segments Note: Segment definition (RMB price/per kg), Stage 1 as example: Super premium: > RMB 290; Premium: (190,290); Upper-mid: (125,190); Mid: <125 Source: Nielsen, team analysis 7 | September 30th, 2013 | Nestlé Investor Seminar 2013 Nutrition Nestle

View entire presentation