Crowdfunding Industry Overview

Crowdfunding Benefits for Startups and SMEs . Access to a new source of capital to fill a critical funding gap Efficient, transparent, cost effective ➤ Mobilize funds to non-traditional groups (e.g., rural areas, local) Crowdfunding helps get new businesses off the ground ➤ First customer traction and pre-order sales (reduces risk) ➤ Help raise early stage funding (VC feeder system) Market driven valuations ➤ Organizational preparedness Market research and product validation Crowdsourced feedback 'intelligence' (bolsters confidence, or demands that entrepreneurs pivot their business model) The power of the crowd: social media / marketing mavens Once committed investors become avid supporters, promoters and connectors for the project Slide | 17 Employment and Social Development Canada NCFA Michal Chowdurcing Association Canara

View entire presentation