Flexible Renewable Storage Potential
16
SOPHISTICATED MARKETING
Affordable, Preferred, Growing
Growing communities with healthy permitting levels
Price advantage of heating with natural gas - up to 60% advantage
over electric or oil furnace
• 8 in 10 prospective homebuyers say natural gas is preferable to
electricity for heating and cooking1
Over 80% of survey respondents would pay $50,000 more for a
median priced home that has gas amenities, relative to an all-electric
home1
Significant Conversion Potential
•
Serve approximately 63% of single-family homes in service territory
About 400,000 potential conversions
Targeted marketing campaign using innovative, proprietary tool
supporting strong conversion pipeline
3,000 to 4,000
Conversions Annually
80,000
Target Market
150,000
On or Near Main
400,000
Potential Conversions
1 Research study conducted by Escalent, Inc. December 2020
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