Yili Innovation and Market Leadership
Company
Product
Liquid milk: Satine pasteurized milk and set yogurt grew rapidly, new
product launch in 2023 with diverse categories
Satine pasteurized milk and set yogurt grew
rapidly
(伊利
品质,源于热爱
Focus on core brands, strengthen functional attributes, and
continue innovation in 2023
Satine pasteurized milk:
growth rate
Satine pasteurized milk:
increase in market share
【新上市
真实果肉 Q弹燕麦、蔗糖蔗糖
↙ 依然 蔗糖
黃柳带麦酸奶
40%+
0.9ppts
金典
(金山上市
经典老味道
选伊利官酪 蓋
416
Data source: Nielsen, Company data
高原有机+原生A2P
金典
AzB
s 一瓶鲜奶 双份呵护
ML 高原有机牧场奶源
中欧有机双认证,全程有机可监测
原生A49.0
原生营养、自然亲和、漠漠珍克
有机鲜牛奶
Sales revenue of Gonglao
increased by 30% yoy
Market share of Gonglao
reached 30%, first place in the
set yogurt subcategory
•每益添 小日乳
柠好清爽
小青柠口味新鲜上市
「越南进口
NFC
000
每益添
•
Changqing ranks No.1 in brand power of
chilled yogurt
Newly launched Changqing Zero Sucrose
products with more functional attributes
First organic plus A2ẞ-casein product in
the market, providing consumers with
double care
Seized the beverage opportunity and
launched new product of lime flavor,
becoming popular on the Internet with
diverse selling channels
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