Pilulka's Market Expansion and Innovation
4.4
PILULKA'S E-HEALTH SOLUTIONS
With the aim of establishing itself as
a key platform providing pharmaceutical
and healthcare players with access to the
end-customer, and with a mission to bring
new initiatives promoting healthy lifestyles,
prevention and innovative treatments to
the pharmaceutical industry, Pilulka is
investing heavily in the development
of its own e-health projects
Number of users
Plus Care
9,605
(2022)
50,000
(2023 est.)
novo nordisk
NUTRICIA
SYNLABY
AVENIER
P
ZDRAVOTNÍ
POJIŠŤOVNA
MINISTERSTVA
VNITRA ČR
NOVARTIS
SANOFI PASTEUR ☑
Selected clients using e-health
solution of Pilulka
plus care
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Plus Care, assistant for
healthy living
In addition to revenues from the sale of pharmaceutical and drugstore goods through online and brick-and-mortar stores, revenues from services provided by the Company to
pharmaceutical companies, distributors, health insurance companies and healthcare providers in the areas of communication with customers, marketing or unique patient
programs are also increasingly represented in Pilulka's total revenues. This trend can be expected to intensify as pharmacy sophistication continues, and the Pilulka will
continue to play a key role in this process by educating individual stakeholders and developing specific initiatives and monetizing them
At the same time, in the past two years, Pilulka has developed two specific projects in the e-health segment:
a) The Plus Care mobile app for the general public meets the growing interest of employers in prevention and promotion of an active approach to health among their
employees, it can search for doctors and health care facilities, monitors preventive examinations and clearly informs about available contributions and benefits offered
by health insurance companies. In addition, it is an efficient tool for communicating employee benefits, including company team competitions, supporting the team spirit and
bringing gamification elements to health care. Plus Care is based on a B2B2C model of cooperation, and in addition to employers and users themselves, its clients include
pharmaceutical companies (e.g., Novo Nordisk, Nutricia, Novartis, Sanofi), public health insurance companies (e.g. Health Insurance Company of the Ministry of Interior),
commercial health insurance companies (e.g., NN) and healthcare providers
b) Pilulka Lab accelerator, founded in collaboration with Startup Yard, focuses on the development of young companies bringing innovation to the healthcare sector. Pilulka Lab
has already managed to invest in two promising projects, Carebot and Vitadio
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