Investor Presentaiton
GENERAL CHALLENGES FACING TOURISM IN ZAMBIA
AND THE LOWER ZAMBEZI
Poor marketing of Zambia as a tourist destination
Underfunded, poorly strategized national marketing meaning few tourists know
about Zambia and those that do mistakenly think Zambia is a rustic destination
only for the adventure traveller.
Consider that the annual national tourism marketing budgets of South Africa is
US$150 million, Kenya $50 million, Botswana US$8 million, even Zimbabwe can
afford $13 million - Zambia - less than $1 million!
Furthermore although 80% of tourists cite video/film as crucial to their choice
in a destination Zambia discourages the making of videos in its wildlife areas by
charging high filming fees and requiring formal permission which is difficult and
time consuming to obtain.
Being featured on programs such as Animal Planet and National Geographic is
priceless yet free advertising for the country's resources and whilst Zambia is
asleep in this regard our competing countries are getting all the attention
through maximizing use of this opportunity.View entire presentation