Indian Spice Industry Investment Landscape slide image

Indian Spice Industry Investment Landscape

Indian Spice industry - Investment landscape Indian Spice industry - An investment destination • • • New York-headquartered private equity firm General Atlantic is cooking a deal through its investee company Capital Foods, the owner of popular 'Chings Secret' to acquire Mumbai based Badshah Masala. The Jhaveri family is planning to sell 76% Controlling stake to Capital Foods. Badshah Masala reported revenues of 380Cr-400Cr for FY 20. MTR foods & Warburg Pincus in their individual capacity are in talk to buy a controlling stake in Eastern Condiments. US-headquartered McCormick & Co owns 26% stake in Eastern Condiments. Eastern is valued at US$ 240mn-US$ 266m. Norway based consumer goods company is looking to buy 26% McCormick's stake in Eastern Condiments. Completed Deals ⋅ • • Orkla ASA, the US$ 8.8 bn Norwegian group with a strong presence in branded foods, has acquired MTR Foods, the Bangalore-based Rs 1.35 bn packaged foods company, for Rs 3.53 bn (US$ 80 mn) in an all cash deal. A91 Partners acquired a stake of 25% in spice company Pushp Brand (India) Pvt Ltd with an INR 1.25bn (USD 16.4m) investment, on 17th June 2020. ITC bought 100% stake in an Indian spice company Sunrise Foods Pvt Ltd. Sunrise foods is engaged in the business of spices. US's McCormick & Co bought Kohinoor Speciality Foods Pvt. Ltd. and began commercial production of Indian spices and ready to cook mixes. AL CONSULTING Completed Deals • Swiss firm Firmenich, world's largest privately owned fragrance & flavour company acquired a majority stake in VKL Seasoning from PE firm True North. VKL Seasoning is a leader in flavours & Seasonings in India and is valued at US$ 115mn. The largest deal in this segment was General Atlantic's US$ 185 mn investment for a 27% stake in Ching's Secret Indian Spice Industry - Expert Views India's spices industry has been an investment destination for private equity funds as well as global strategic players. • • "the spice business has become attractive to investors because of its potential to expand into other product lines such as premixed blends, ready-to-eat curries, pickles and jams."- Ashwani Khare, executive vice- president, corporate finance, ICICI Securities. "Spice makers with a strong brand presence pan-India, those with regional leadership, higher proportion of masala and the ones which have high scale, geographical spread and growth potential are typically interesting to PE firms," said Haresh Chawla, partner, True North. "Historically, the spices sector has not seen much deal activity. However, with increasing shift towards branded spices and blended masalas over the last few years, this sector is witnessing strong interest," said Anshul Agarwal, co-head, consumer, financial institutions group and business services, of investment banking firm Avendus Capital. Privileged & Confidential 6
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