Investor Presentaiton
2020 Media Highlights
Jack O Lantern Spectacular Media Outreach
Total Impressions: 79,372,865
Total Ad Value: $1,184,873
Media Attendees:
о Ellis Einhorn, AAA Northeast
О
Savannah Wasserman, TimeOut New York
Diane Bair, The Boston Globe
Social Influencer Attendees:
O Caitlin James, @caitlinelizabethjames
О
Jackie Ingall, @wanderandlash
o Kayla Mandeville, @k__elizabeth
MODERN LUXURY
BOSTON COMMON
Northeast
TimeOut
Living elite daily Herald
The Boston Globe
Pandemic pumpkins: Annual jack-o'-lantern
spectacular is now a drive-through event
There's fog, lights, music, and the main attraction: more than 5,000 jack-o'-lanterns on
any given night at the Roger Williams Park Zoo
By Diane Bair and Pamela Wright Globe Correspondent, Updated October 8, 2020, 1 hour ago
A pumpkin adorned with likenesses of Rock and Roll Hall of Famers Bruce Springsteen and Bono of U2 at the Jack-o'-Lantern Spectacular at Roger Williams
Park Zoo. Because of the pandemic, visitors must remain in their cars and drive through the display. BARRY CHIN/GLOBE STAFF
PROVIDENCE In an age of drive-by birthday parties, it only makes sense that a treasured Halloween
tradition would go the same route. This year, the Roger Williams Park Zoo has reimagined its annual Jack-o'-
Lantern Spectacular. Like the giant gourds that morph from vegetable to glowing art, this walking tour has
transformed into an after-dark drive-through pumpkinland. There's fog, lights, music, and the main
attraction: more than 5,000 jack-o'-lanterns on any given night. Ultimately, about 30,000 craftily carved
pumpkins will get face time during the 32-night event, as some are rotated out when they start to sink and
sag. That's more than 200,000 pounds of pumpkin.
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