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Investor Presentaiton

4Q 2023 Preliminary Results • Ally Credit Card DTC product offering with compelling return profile despite elevated losses Digital first, customer centric approach with attractive risk-adjusted return profile - Focused on growing and deepening customer relationships responsibly - Legacy offering aligned well with traditional auto finance consumer customers; expanding product offering to meet the needs of deposit customers Floating rate asset with double digit risk adjusted margins (1) is a strategic fit for Ally's liability sensitive balance sheet Credit trends are consistent with broader industry, however more pronounced given portfolio composition Near-prime portfolio consisting of recent originations with limited benefit from better performing back-book; expect peak NCOs in mid 2024 Ongoing actions since mid 2022 to limit exposure while pricing for risk to preserve margins; heightened focus on collections staffing and effectiveness Portfolio Composition 68% of portfolio consists of '21 - '23 originations 2023 15% Existing New Credit Tightening Actions Increased pricing at acquisition Compelling Return Profile as a % of avg. earning assets Tightened risk scores and credit limits on new accts. Illustrative example Near Term Normalized Losses Pulled back on credit line increase programs Gross revenue(2) 27% 27% Restarted credit line decrease program 2022 26% 2021 27% '20 and Prior 32% 4Q '23 Annualized NCO % 13% 9% Risk-adj. margin (1) 10% 14% $300M+ Total Risk Curtailment (FY '23) $500M+ in '24 Pre-Tax ROA (3) 2% 5% 20% in new accounts (FY '23) -30% run-rate heading into '24 (1) Non-GAAP financial measure. See pages 35-37 for definitions. (2) Gross revenue including interest income and fee revenue (3) Net of all operating expenses excluding costs related to the 2021 acquisition of Fair Square including intangible amortization, and corporate allocations. ally do it right. | 23
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