Investor Presentaiton
Appendix
Emirates NBD Profile
Operating Environment
Strategy
Financial & Operating Performance
3
Strategic priorities for 2015
Priorities
Deliver an
excellent
customer
experience
Focus Areas
.
•
•
Emirates NBD
Continue to deliver superior customer experience through better service and product offerings
Drive front line cultural/ behavior change
Reinforce ENBD's position as a digital innovator in the region via best-in-class online and
mobile banking services
Enhance customer relationships in Wholesale Banking through new tools
2
Build a high
performing
organization
.
Increase nationalization efforts with a focus on developing local leadership talent
•
Improved performance and reward management
•
Continue raising Employee Engagement level to meet global standards
Diversify loans portfolio to include broader representation of sectors and markets
•
Drive asset growth through the fast growing Retail and Islamic franchises
•
Drive core
business
•
.
Increase penetration in key Wholesale Bank growth sectors, e.g., Trade Finance, Manufacturing
Increase fee and commission income, e.g., via increased Trade Finance penetration and
improved Treasury product offering
Run an efficient
organization
Drive digital channel adoption to lower transaction costs
Develop robust risk and compliance culture to meet enhanced regulatory standards
Streamline processes and procedures in key business units
5
Drive
geographic
expansion
•
Complete IT and systems integration in Egypt by Q2 2015
•
Catalyze growth in current international markets by focusing on cross border trade and other
opportunities
•
Continue to evaluate potential organic and inorganic opportunities in selected markets
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