Nestlé Investor Seminar 2019

Global pet care category PURINA global business US pet care category PURINA US strategy Younger generations are more valuable than ever Acquiring pets younger- 8 years earlier* 00 21 Already spend more on pet food/treats *** Stronger future intent to acquire pets* intend to EVER acquire another pet intend to acquire another pet in NEXT 12 MONTHS 54% 21% 42% 18% ** 5 May 7, 2019 Nestlé Investor Seminar 2019 Nestle MILLENNIALS NON-MILLENNIALS More likely to want to take pet everywhere **** $ MILLENNIALS NON-MILLENNIALS * Source: Wakefield research (2014) ** Pet attitude study (2017) **** Clear millennial study (2018) *** Directions millennial pet category behavior tracker (September, 2018)

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