Investor Presentaiton
Ferrero Group
Sustainability Report 2022
Introduction
Our sustainability
progress
Case study
The Applaydu app
We designed Applaydu, working with
Gameloft and Oxford University, with the
objective of developing a fun and engaging
digital gaming experience, while ensuring
it was accurately crafted to support a
child's development.
The Learning for Families through
Technology (LIFT) project is a collaboration
between Ferrero International, Gameloft
and three research groups in the
Department of Education at Oxford
University: Applied Linguistics, Learning
and New Technologies, and Child
Development and Learning. LIFT is aimed
at developing and evaluating the
educational potential of app-based
interactive activities for children and
families.
The Applaydu app is COPPA 2.0 certified
and received the highest score on the
Educational App Store. It's tested carefully
with children and parents, integrating their
feedback before any major release. The
app complies with the EU Pledge, and it
does not contain KINDER® branding or
products, ads, marketing messages, or
in-app purchase features. Also, it
reassures parents about the way kids
spend their time on digital devices, both in
the length of time and the quality of the
contents.
Our reporting
F
63
<View entire presentation