Harley-Davidson Investor Discussion

PILLAR 1: PROFIT FOCUS CVO AS CLEAR EXAMPLE OF INNOVATION IN THE CORE HARLE Data sourced from Harley-Davidson social/digital teams June 7 - July 11, 2023 • Top 20 trending placement for tease video. • 1.5M visits to H-D.com • 235K visits to product page • 200K YouTube views . 80% positive sentiment • 5.4M views on H-D social media • . 2M emails with 27% open rate in first 24h Successful launches in key global markets 8

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