Hardship to Transformation: A Future Proof Greenyard
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Hardship
Transformation
Future proof
Unique long-term relationships | Deepening long-term relationships to produce
more added value services remunerated by a stable EBITDA margin profile
Fresh partnership
High
Frozen partnership
Large European
retailer
+20 years
ch Albert Heijn
September 2019
TESCO
Revitalisation of commercial
relationships
Categories (assortment)/volumes
Low
Large European
retailer
Large European
retailer
October 2020
+3 years
Recent shift
REWE
November 2019
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DELHAIZE
+10 years
Carrefour (
albert
€250-350m potential uplift in
sales for the coming four years
thanks to partnerships with
new and existing retailers
phases towards
integrated
partnerships
Pipeline
Often already existing (long-term)
relationship, but market climate or
retailer not yet ready to pursue an
integrated partnership
Preparation phase
Define partnership arrangements, set-
up organization (if applicable) and build
trust
Build phase
Test, tailor and (re-) build cooperation -
Growth by gaining a larger stake of the
F&V assortment (towards full)
Fully integrated
Scaling up and deepening the range.
Acceleration in volumes and value
added services
Long-term relationships foster the commitment for long-term, sustainable investments in the value chain. The continued investment in these long-term
relationships is expected to create room for innovation and joint expansion in higher growth categories, such as frozen fruit and meal kits.
GREENYARDView entire presentation