H1 2019 Financial Performance and Strategic Overview
Unique Route-to-Market distribution
Jose Cuervo
3 Distribution
Own Distribution Platform to Control Route-to-Market and Brand Building Strategy
Volume through own distribution network
from -25% in 2007 to 92% as of 2018
• Vertical integration of profits
Benefits
•
Control and focus of own brands
Mexico
Proximo: Well thought plan to gain route-to-market
('000s 9Lc)
Acquisition of
Three Olives
Proximo starts to distribute 1800
Tequila in U.S. and Canada
Proximo takes over all distribution
of Jose Cuervo brands
Leading spirits
distributor
for decades
Proximo
Spirits
founded
PROXIMO
600
2007
2008
13,727
10,000
10,000
2013
2014
2015
2017
00
N
Source: Company Information
BOODLES
GIN
LONDON DRY
Target is to selectively replicate "own distribution" model as market and scale allow
1 Three Olives.
Hangar 1
VODKA
VODKA
KRAKEN
Jose Cuervo
Especial
Jose Cuervo
TRADICIONAL
COLORADO WHISKE
CENTENARIO
MAESTRO 1800 BUSHMILLS
Stranahan's
Jose Cuervo
TINCUP
TEQUILERO
TEQUILA
15
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