H1 2019 Financial Performance and Strategic Overview slide image

H1 2019 Financial Performance and Strategic Overview

Unique Route-to-Market distribution Jose Cuervo 3 Distribution Own Distribution Platform to Control Route-to-Market and Brand Building Strategy Volume through own distribution network from -25% in 2007 to 92% as of 2018 • Vertical integration of profits Benefits • Control and focus of own brands Mexico Proximo: Well thought plan to gain route-to-market ('000s 9Lc) Acquisition of Three Olives Proximo starts to distribute 1800 Tequila in U.S. and Canada Proximo takes over all distribution of Jose Cuervo brands Leading spirits distributor for decades Proximo Spirits founded PROXIMO 600 2007 2008 13,727 10,000 10,000 2013 2014 2015 2017 00 N Source: Company Information BOODLES GIN LONDON DRY Target is to selectively replicate "own distribution" model as market and scale allow 1 Three Olives. Hangar 1 VODKA VODKA KRAKEN Jose Cuervo Especial Jose Cuervo TRADICIONAL COLORADO WHISKE CENTENARIO MAESTRO 1800 BUSHMILLS Stranahan's Jose Cuervo TINCUP TEQUILERO TEQUILA 15 15
View entire presentation