Investor Presentaiton

Our EPIC² ...#OneBritam Strategy: All About Transformation, Growth Our Strategy draws on a transformational vision to grow customer base through focus on customer centricity - while strengthening our foundations Reground the business Fix the basics and fuel the journey Driver Customer-Centric Transformation Organise around the customer CICTIO OO I Leverage technology IOLIOI ΟΙΟ Turnaround key cost drivers Shift investment strategy Embed customer-centricity P&D Forge strategic partnerships Retail Corp EMC Optimise approach to customer Unlock next tier of customers Drive international growth 12

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