GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg The Media Environment: Coordination of Social Media (1 - 7 Scale) Level of coordination Percentage of respondents Well coordinated 33.3% Moderately coordinated 55.3% Poorly coordinated 11.3% * 86% moderately/well coordinated reduces risk of inconsistency 66 Strategic Communication and Public Relations Center

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