Hardship to Transformation: A Future Proof Greenyard
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Unique combination | With its unique combination, the 3 divisions are strengthening
each other a.o by cross-supplying services and produce
Thanks to the harsh situation in AY1819, the Transformation Office has identified significant synergy potential across the 3 divisions which are currently being harvested. In addition,
the company culture has changed, and people prove much more open to cooperate and do business together
Fresh
Current Group synergies
► Leverage Group expert functions to
optimise economies of scale
Cross-divisional collaboration with
concrete initiatives
►Share best practices to make optimal
use of the extensive knowledge
available within the Group
► See examples (within circle right) of
services/produce which are supplied
among the divisions
► Prepared sauces
used in Fresh
meal kits
►Supply of Fresh apples
during shortage at
Prepared
Prepared
► Asset-light frozen fruit
strategy (e.g. Tesco) thanks
to Fresh grower network
► Fresh logistic services
offered to Frozen PL
Reduce waste by processing
rejected fresh fruit in Frozen
GREENYARD
Frozen vegetables used for
prepared products (e.g. sauces,
pea & carrot mixes, etc.)
Frozen
Future Opportunities
► Cross-divisional strategy and
collaboration on convenience segment
►Shared R&D and new product
development
► Leverage existing Fresh partnerships
for potential Long Fresh collaborations
and vice versa
▸ Several new ideas on intra division
supply such as frozen litchi, avocado
for guacamole sauce, etc.
Expected trend towards one F&V category (Fresh, Frozen, Prepared) at retailers offering F&V in the most appropriate form to meet consumer needs.
A group like Greenyard, covering all three segments, is best positioned to optimize and supply a full F&V assortment for each consumption moment.
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