Nexters Results Presentation Deck
Key financial highlights (2/2)
$m
Selling and Marketing Expenses
8
51
Q4 2021
270
2021
-21%
-43%
40
Q4 2022
153
2022
Source: Company information
$m
G&A Expenses
9
Q4 2021
23
2021
-14%
+57%
8
Q4 2022
36
2022
$m
Total Costs and Expenses, excl. D&A
99
Q4 2021
555
2021
+75%
-18%
173
Q4 2022
454
2022
GDEU
Selling and marketing expenses in
2022 decreased by $117 million and
amounted to $153 million. The
decrease was mainly due to the
massive scaling of the investments
into new players in 2021, amplified
by a substantial decrease in the
marketing investments in 2022
driven by the challenging
marketing environment as well as
the suspension of our marketing
activities in Russia and Belarus due
to geopolitical events. Starting
from December 2022, the
Company has successfully scaled
its investments in new players
acquisition, which are expected to
support the bookings growth
X General and administrative
expenses increased by $13 million
in 2022 vs. 2021.View entire presentation