Omni-channel Growth and Financial Performance

New Government measures to support birth rates and boost disposable income for families with children Allowance per child Before changes (2020) 1st child 2nd child detsky mir Additional payments of c. RUB 600bn for families with children starting from June 2020 One-off payments related to COVID-19 After Changes (2022) RUB 467k RUB 524k (1) RUB 169k (1) / RUB 693k (1),(2) - - RUB 15k per child in Q2 2020 for children <3 years old 1st child 2nd child Total program c.540k children c.560k children c. RUB 260bn c. RUB 440bn Cumulative incremental funds available ☐ +RUB 180bn Strictly defined use of proceeds, overwhelmingly linked to purchases of housing and compensation of mortgage payments Incremental funds available = c. 1/3 of the total children's good market size ☐ Russian Government expects substantial positive impact of the new measures on the actual birth rates Supporting demographics remains of paramount importance for the Government RUB 10k per child for children 3-16 years old in June RUB 10k per child for children <16 years old in July RUB 5k per child for children <8 years old in December Supporting measures have been updated starting from 2021 - Ongoing support for lower income families: 50%, 75% or 100% of the living wage payments per month depending on the family income for children 3-7 years old accruing from January 2021 Ongoing payment of RUB 7.7k (1) per month for children <1.5 years old starting from February 2022 One-off payment of RUB 20.5k (1) for the birth of a child starting from February 2022 In April 2021, the President instructed the Federal Assembly to prepare a comprehensive system of support measures for families with children by July 2021 Ongoing payments of RUB 6.4k per month for pregnant women with low income A lump sum payment in August 2021 in the amount of RUB 10k for families with schoolchildren and future first-graders Ongoing payments of RUB 5.7k per month for children growing up in single- parent families Sick leaves for child care (<7 years old) to be paid at 100% of the parent's income In February 2022, the Government announced maternity allowance indexation 47 Sources: Rosstat demographic forecast 2020-2035, PFR, CIF of Russia Notes: (1) In February 2021, the Government established a comprehensive system of support measures for families with children. In February 2022, the Government announced these payments indexation; (2) In case of not receiving allowance per 1st child

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