Investor Presentaiton

What makes Manyavar Special #2 Manyavarohey #1 #6 ◉ Aspirational Yet Value for Money Aspirational Brand with Aristocratic & seamless customer experience ■ Uniform pricing across online & offline channels in India ■ No discounts/ end-of-season sales for Manyavar brand ■ Multi Decade growth Opportunity for the Category from here Multi-brand Product Portfolio ■ One-stop destination with wide product portfolio for men, women & kids catering to all celebratory occasions across price points ■ Low level of obsolete & dead stock ■ 52 Week Design collection Model Manyavar Mohey #3 Strong Control Over Entire Ecosystem Strong design capabilities with data-driven/ Al backed decision-making and demand forecasting ■ Tech-driven unique supply chain & inventory mgmt. with Automated Replenishment System at pin code level ■ Integrated secondary sales network with full visibility of products sold at our stores • Having First mover advantage, VFL scaled up and organized highly unorganized and fragmented category Curated Marketing Strategy with Multi #4 ■ Strong Corporate Governance Experienced management with rich functional expertise Big 4 statutory auditor coupled with eminent Board of Directors ■ Embraces ESG & promotes CSR #5 Industry Leading Economics ■ World Class Financial Matrix in apparel retail being largest company in India in men's Indian wedding & celebration wear by Revenue, OPBDIT & PAT* ■ Asset light & franchisee-led EBO distribution model with high cash conversion ratio ■ Leads the peer set in terms of financial & operational metrics Source: *Crisil Report; As of FY20 (latest available) Channel Presence ■ Emotional connect with theme-based campaigns ■ ■ Celebrity brand ambassadors Omni-channel network with pan-India presence 6

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