HARLEY-DAVIDSON STRATEGY

Harley- Davidson Riding Academy ~450K Riders trained since 2015 <40 Average age HARLEY-DAVIDSON RIDERSHIP AT ALL-TIME HIGH U.S. Ridership - All New & Used H-D Motorcycles (millions) 3.136 3.101 3.095 3.036 2.983 2.959 2.932 2015 2016 2017 2018 2019 2020 2021 Source: S&P Global Ridership Data 13

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