Reimagining Growth with Resilience
Customer Insights Women Policyholders
-
HDFC Life Customer Insights
Participation of Women in Life Insurance¹
3-year APE CAGR growth for women customers: 23%
Women constitute >30% of policyholders, an increase of
4 percentage points over past 3 years
Live your life
your own way
Women as a customer segment
are gaining traction in Savings
and Protection products
Percentage of female policyholders
69%
31%
73%
27%
HDFC Life
Private Insurers
Male
Female
Top 5 states where % of female
policyholders is higher than all-India
average
.
•
Women
comprise
roughly 49%
of the total
population in
India
In 19
States/UTS²,
the share in
no. of policies
bought by
women to the
total policies
sold is higher
than the all-
India average
of 33%
Increasingly, more women
customers are opting for self
State
Share (%)
assisted sales channels,
Kerala
43
indicating rise in awareness levels
Sikkim
41
Andhra Pradesh
40
Women Persistency across
Lakshadweep
40
demographics & geographies
~4% higher than Organisation
Puducherry
40
All-India average
33
1.
Insights based on IRDAI Annual Report 2020-21 and HDFC Life customer data
2.
UTS: Union Territories
37
HDFC
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