Sustainable Business & Market Value Strategy
Example Coca-Cola™
HOW THE INTEGRATED PLATFORM COMES TO LIFE? Meals & Refillables
Coca-Cola
ACCELERATE
VALUE
CORE
PORTFOLIO
TO MARKET
PLATFORMS
Will FANTA
0808%
Ambition 2022
+11pp Numeric
Distribution
Coca-Cola No
Sugar
+10pp Numeric
Distribution
Flavors
+ National
Rollout Del
Valle
AON Ritual Meals
$00
Consumer
DIGITAL
TRANSFORMATION
BUILDING THE
FUTURE
SHOP
Customer
Record Digital Investment
MediaMath
y fo
TUDO plutoⓇ
GOSTOSO
+ 6 months on air
+ Impact on
Weekends
+ Frequency
on Shoppers
ESG AGENDA
PEOPLE &
NETWORK
Universal Bottle
Coca-Cola Coca-Cola
FANTA
Sprite
PROMOÇÃO
Coca-Cola
VAMOS
SER
DIFE
1 ANO
100% ACHOU, GANHOU!
+ de 400 Prêmios de
até R$ 20MIL
mahão de produtos retornáves
BO PRO ROSSO PRO PLANETA
2x+
Visibility & Cross Execution
E-com, Food Aggregators, & B2B
Partnership (to increase
collection)
$XX
Coca-Cola
A Combinação ideal
para suas refeições.
Coca-Cola FANT
Coca-Cola
Coca-Cola
Juntos+
Omnichannel
B2B
B2B Platform
+130K monthly purchasers
+ 1B in 2021
+ App Scale in 2022
sustenta PET
One Vision in a
Global Network
Coca-Cola
Mood
enhancer
REAL
MAGIC
Ordinary
Meal
Food
i.e.: Latam w/ Xmas
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