Waterloo Brewing Investment Highlights
3 Multiple Avenues for Continued Strong Organic Growth
Waterloo's investments in infrastructure, sales and marketing allow the company to amplify multiple
organic growth opportunities
Branded Volume
Expansion
Owned brand volume
growth has outpaced
the market as new
products and packaging,
supported by facility
upgrades, are highly
regarded by consumers
Waterloo's focus on
quality and authenticity
has allowed its brands
to stand out against a
backdrop of limited price
competition
Sales promotions and
seasonal offerings, like
Oktoberfest Brew, have
supported strong year-
round growth in owned
brands
Co-Pack Growth
CIB Opportunity
Co-pack business is a
competitive advantage
supported by
management expertise
in developing and
bringing to market a
wide variety of
beverages
Positioned for growth as
Waterloo's flexible
production facility, new
canning line and
expanded brewing
capabilities allow for
superior customization
and speed to market
Provides portfolio
diversification, manages
risk and allows Waterloo
to enter new beverage
product markets
Ongoing investments in
NA beverage
manufacturing have
prepared Waterloo to
seize a first mover
advantage in the
nascent CIB market
Waterloo is aggressively
pursuing the opportunity
for licenses to develop
and process cannabis-
infused products
North American
recreational cannabis
market estimated to be
~$19bn. The CIB market
is estimated to total
~$3bn in 2019 and
quickly grow to take a
larger portion of the
market with the potential
to fundamentally
transform the beer
industry
Fixed Cost
Leverage
Waterloo's FY18A
facility consolidation in
Kitchener provides for
more efficient
absorption of fixed costs
and improves the
company's margin
profile
Co-pack business
efficiently utilizes excess
capacity, further
spreading fixed costs
while growing revenues
Source: Wall Street research
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