Investor Presentaiton
Gray Leads the Industry in Political Ad Revenues
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Television Digital Mobile
2014 Political Revenue ($mm)
2014 TV Households (mm)
$9.04
2014 Political Revenue Per TV Household
$4.40
$4.02
$3.63
$3.51
$3.45
$3.27
$1.75
(2)
(3)
(4)
(5)
(6)
(7)
(8)
gray
Gannett
Media General
Meredith
Scripps
Nexstar
Sinclair
Tribune
Tension Digital Mobile
$85
$160
$111
$46
$76
$56
$147
$90
9.4
36.4
27.6
12.7
21.6
16.2
45.0
51.7
Source: Company filings, Investor presentations, BIA data
(1)
Pro Forma for all 2014 Acquisitions
(5)
(2)
Pro Forma for Belo and London transactions
(6)
(3)
Media General pro forma for LIN; Reported in Media General's Investor Presentation dated 3/12/2015
(4) Based on Calendar year ending 12/31/14; Fiscal year ends 6/30
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(7)
Gray Television, Inc.
Scripps pro forma for Journal; Reported in Scripps' and Journal's 2014 10-Ks
Political revenue on gross "as reported basis" net of implied % agency commission; TV
Households incorporate closed acquisitions only; Reported in Nexstar's 2014 10-K
On a Pro Forma basis; Reported in Sinclair's March 2015 Investor Presentation
(8) As reported in Tribune Media Company's 2014 Earnings Presentation and Earnings Call
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