Yelp Inc. - Trusted Content and Sustainable Growth Strategy

Drive sales through the most efficient channels Acquire and retain high-potential SMB and multi-location customers • • Marketing and streamlined flow for Self-serve acquisition New tools to drive business owner engagement Expanded Multi-location product portfolio Try "cleaners" or "most popular" E Restaurants Plumbing Nail Salons Massage Delivery Takeout Reservation More Craveworthy Burger Spots Sponsored by Heinz HEINZ Great spots to grab craveworthy burgers View collection Darwin's Di 00000 s Mission, 1.2 1 = Search Me Collections More Sustainable Growth Yelp Ads Ad Performance Customer leads (last 12 months) 8 Jan Feb Mar Apr May Directions & Map Views Website Visits 0 Jur Jul Aug Sep Oct Nov Dec 2 25% ⚫ Calls 6 75% 0 0% Forecast Where you're reaching (last 14 days) Your Yelp ad was shown when users were locking for businesses in these locations over the last 14 days. Learn more + Alton Basin Cruceso Google 201 Dec 2-Dec 15, 2020 Boku Map data 2020 Terms of Use Report a map error To change the locations your ad reaches, adjust your location targeting Update location targeting 20

View entire presentation