GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

USC Annenberg Generally GAP Accepted Practices Agency Relationships: Top Reasons - Two Tiers 74 Creative thinking 5.56 Additional arms and legs 5.55 Objective, independent council 5.44 Strategic insight 5.41 Expertise, media relations 4.72 Expertise, digital and social media 4.55 Limit on internal headcount 4.25 Expertise, crisis management 4.24 Expertise, specific product markets 4.23 Expertise, specific geographic markets 4.22 Cheaper than adding staff 4.20 Increase geographic reach 4.08 Expertise, measurement and evaluation 3.93 Expertise, research and analysis 3.82 Expertise, socially diverse audiences 3.40 Strategic Communication and Public Relations Center

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