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Investor Presentaiton

ACTIVE ACQUISITION PIPELINE Viad has a disciplined and proactive acquisition program focused on proprietary deal-sourcing in support of our business unit strategies to drive shareholder value VIAD 1 STRATEGIC FIT GES • New lines of business to drive penetration across all Live Events segments Products and services that are essential . . • to Live Events while also supporting core contracting business Leading players with proven products Immediate cross-sell opportunities . . . Pursuit High-return tourism assets in iconic destinations to scale the business Prioritize current geographies to maximize scale and scope but consider new geographies that bring meaningful scale and market share Seek a combination of attractions and hotels to realize cross-sell advantages Pursuit: 7-10x Evaluate relative to share repurchase 2 ECONOMIC FIT Target EBITDA Multiples | GES: 4-7x Target IRR 15%+ Culture requirements: 3 • CULTURAL Integrity • FIT Customer-focus • Innovation . Continuous improvement Strong cultural alignment: • Facilitates integration Enhances opportunities for cross-sell and other synergies 31
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