Creating Shared Value

. • Shared Value in the Value Chain Intercontinental Hotels Group Energy represents the second highest cost in a hotel, with water use and waste also significant IHG introduced the Green Engage program in 2009 to address its environmental footprint as an efficiency improvement opportunity - The program led to a wide array of options for improvement, and tools for franchisees to assess the ROI in each area More than 1,900 IHG hotels are using the Green Engage tools to enhance environmental and economic performance. IHG is tracking results · IHG hotels have achieved energy savings of up to 25% to date Differentiates IHG hotels with consumers and corporate clients 20131105 HSM Brazil CSV Presentation-FINAL 13 Copyright 2013 Professor Michael E. Porter

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