Market-Defining and Diversified Innovations Driving Value Creation
Harnessing the Power of Our Go-to-Market Approach
Enabling customers to accelerate innovation
ADDRESSING COMPLEX CUSTOMER CHALLENGES
TIME TO MARKET
R&D WORKFLOW COMPLEXITY
Direct Sales
Industry Solution & Products
Direct Sales
GLOBAL & REGIONAL DYNAMICS
Standalone Software & Services
Deepening and Expanding Engagements with Industry Leaders
Bring next-generation technology to customers through solutions
consisting of hardware, software, and services
Apply market insights to guide investments in first-to-market solutions
and grow wallet share
Indirect Sales
Scaling Enterprise Software and Services Sales
Leverage the expanding portfolio of enterprise software to deliver
continuing value to customers
Increase enterprise subscription sales, grow annualized recurring
revenue, and expedite integration of inorganic software sales channels
Partners + eCommerce
Improving Customers' Transactional Buying Experience
Increase ease of purchasing solutions
•
Grow distribution and eCommerce faster than
Keysight: >30% of business from new customers
Maximize reach with >800 global partners
✔ KEYSIGHT
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