lastminute.com IR Presentation

Driving increased customer loyalty through engaging mobile app on which repeat bookings 2x the frequency vs. other platforms How we'll do it Why App is key Repeat bookings via APP • Users on our app are twice as likely to book again compared to other platforms Marketing • Reduced reliance on external paid channels • Amplifies resources to further support growth user experience User experience • Enhanced user experience through proprietary implementation • "App first" approach overcomes "one-size-fits-all" challenge while introducing new features across multiple platforms Communication • Assistance throughout every step of the journey • Push notifications, travel marketing post-booking and • engagement among bookings are effectively facilitated App enables peer-to-peer functionalities, including wishlist creation and collaborative booking • App prices • 1 Discounted revenue Aggressive app-only promo campaigns Time and content limited flash sales with an app exclusive content • Contests to promote the app • App-only features & perks - free services • Vouchers 2 Investments · Referral programs App Store Optimization • Content marketing and Social Media Campaigns for the app 50/50 budget split: App offers and marketing lastminute.com IR presentation | 14

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