Zeta Growth Drivers and Catalysts

The Longer Our Customers Stay With Us, The Bigger They Become 41 Customers Scaled Customer Count and ARPU 93 Customers We can increase ARPU in several ways: 1. Our platform can personalize more experiences 2. Our customers can expand use cases 3. Our customers can add more channels 59 Customers 143 Customers $1,611,112 $230M $636,147 $894,062 $290,455 $12M $59M $53M ZETA <1 Years Note: Cohort as of 12/31/20 1-2 Years 2-3 Years 3+ Years ARPU -Revenue 14

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