Investor Presentaiton
3
Track record of successful and systematic market
penetration
SIDOMUNCUL
• Strong distribution network (Distribution points)
■ Targeted expansion across Java
Leverage strong understanding of
Javanese consumer tastes and
preferences
■Relatable brand heritage
Establishment of extensive pan-Java
distribution network, with 122 sub-
distributors nationwide and access to
>100,000 wholesalers & retailers and
>2 million POS
West
Indonesia
expansion
East
Indonesia
expansion
Maximizing the Potential
Established Leadership in Indonesia
Increase #
of Active
Outlets
SEA and
Africa
expansion
■ Focus Export Countries: Philippine, Nigeria,
& Malaysia
On-the-ground presence in Philippines
through branch office and subsidiary in
Nigeria
Marketing support to establish the brand
awareness and product knowledge
The Opportunity
Increase MT Implementing
Contribution
SFA
Intimate
consumer
#1 Traditional Entrenched
Herbal distribution
understanding Supplement network
Replicate
Indonesia
success
Market
adjacencies
Focused
approach
brand
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