Investor Presentaiton

Growth Drivers GENERAC GENERAC Consumer Power Products Key drivers: Aging and under-invested grid, favorable demographics, heightened power outages Low penetration of emerging HSB category: ~4.75% of addressable households within the U.S. Market leader: Leading share of domestic HSB market; With significant competitive advantages high-20% share of portable generator market Key strategic initiatives: Further improve lead generation, close rates and reduce total system cost Connectivity: Driving deeper engagement with customers and distribution partners C&I Stationary Products Natural gas generators: Gaining share vs. diesel Market share gains: Larger-kW product offering, distribution optimization, sales process excellence International Expansion: Acquisitions accelerate expansion into other regions of the world New Market Opportunities: Expansion of gaseous-fueled products into prime, continuous and CHP applications Low penetration: Within the light commercial/retail market Telecom: Growing importance of backup power for critical telecommunications infrastructure Outdoor Chore Products Housing drives market growth: Need for outdoor power equipment grows alongside housing starts Trend toward pro market: Capitalize on growing trend in lawn and garden industry of "do it for me" with products for the pro market Leverage current D2C customer base: Introducing new products to capture more share of wallet Expand distribution: Products for outdoor power equipment dealers and other B2B partners Supply Chain and Operational Synergies: Leverage air-cooled engine volumes and consolidated manufacturing footprint to improve cost position. Mobile Power Products Secular shift toward renting: Mobile products platform benefiting from shift toward renting in lieu of buying Diversification into new products: Entry into adjacent "engine-powered" rental equipment categories, both organically and through acquisitions Long-term increased infrastructure spending: Macro opportunity of increased spending stimulus to improve aging domestic infrastructure Long-term domestic energy production: Multi-decade upcycle for mobile support equipment that is essential to oil & gas drilling and production sites 6

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