Investor Presentaiton
SBERBANK
170 YEARS. BY YOUR SIDE
ANNUAL REPORT
CORPORATE BUSINESS
2011
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management report
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CORPORATE DEPOSIT OPERATIONS
The focus in 2011 was on generating customer loyalty by improving
service quality.
A substantial liquidity buffer maintained for the most part of the year
allowed the Bank to adopt a more conservative approach to pricing
in contrast to its competitors. Consequently, Sberbank's market share
in the corporate deposit segment declined from 15.9% to 14.5%.
The number of corporate deposits held by the Bank rose from 1.79 mil-
lion to 1.84 million over the year. The average daily balance in cor-
porate deposits totalled RUB 1,871 billion, up 5.7% on the previous
year. Corporate customers kept 62% and 38% of their deposits in cur-
rent and savings accounts respectively. In 2011 the Bank introduced
fixed public deposit rates for funds invested by corporate clients
in fixed term instruments. Corporate customers can enter into a de-
posit agreement, including deposits with a fixed minimum balance,
on the Bank's website.
The number of corporate deposits held
by the Bank rose to 1.84 million
over the year
The Bank offers its corporate deposit products in all regions of Russia.
Our market share varies by region depending on economic factors. As
of 31 December 2011, Sberbank accounted for 10.6% of the Moscow
market and 57.3% of the market in the area served by Baikalsky
Bank*, which represented minimum and maximum market shares
respectively in the corporate deposit segment among Sberbank's
regional banks. As of 31 December 2010, the smallest and largest
market shares were recorded in the area served by Severo-Zapadny
Bank (11.0%) and in the area served by Baikalsky Bank (44.5%)
respectively.
CORPORATE BANKING SERVICES
Cash and settlement services
In 2011 Sberbank launched a Unified Banking Service Agreement,
a new product that provides access to banking service packages
(currently 10) without the need to execute additional agreements.
The terms and conditions are available on Sberbank's website
(www.sbrf.ru, www.sberbank.ru, hereinafter, the Bank's website)
and are applied uniformly by all branches.
*
Baikalsky Bank operates in the Zabaikalsky Territory, Irkutsk
Region and the Republic of Buryatia.
Two new product offerings for holdings and companies with multiple
branches are Single Account Balance and our Groupwide Overdraft
Facility. One of the individual service proposals we offer is integration
into the holding company's accounting system through a common
payment gateway to help the holding company centralise cash and
settlement services for its subsidiaries and affiliates. We also launched
Sberbank Corporation, a centralised IT platform designed to expand
the Bank's product offerings for holding companies.
The rollout of Sberbank Business Online,
a centralised remote service system,
was continued in 2011, with over
260,000 customers using the system
by the end of the year
Intensive efforts to unify service fees for corporate customers resulted
in the creation of a unified list of fees for 90 services. The list is uni-
formly applied by all of the Bank's branches in each constituent entity
of Russia (though in some areas separate fees are established for large
cities). This effort helped us considerably improve tariff performance
across the Bank and had a positive impact on customer loyalty.
The rollout of Sberbank Business Online, a centralised remote service
system, was continued in 2011, with over 260,000 customers using
the system by the end of the year.
Bank of New York Mellon gave Sberbank a Quality Recognition Award
for providing high quality payment processing services in US Dollars.
Sberbank also received a 2010 STP Award from Commerzbank AG
(Germany) in recognition of the excellent quality of payment orders
routed through Sberbank's euro correspondent account with Com-
merzbank AG in Frankfurt am Main.
Two other awards, the 2010 USD STP Excellence Award and the 2010
EUR STP Excellence Award, were given to Sberbank by Deutsche Bank
AG for excellence in straight through processing of payments in US
Dollars and euros.
International economic activities and currency control
The total volume of transactions served by Sberbank in 2011 under
contracts for the export and import of goods, performance of work,
provision of services and transfer of intellectual property between
residents and non-residents, and under commission agreements
in foreign trade deals between residents, totalled USD 153.7 billion,
up 9.2% on the previous year. The Bank opened deal passports for
99,000 foreign trade deals, which were added to its service portfolio.
170 YEARS. IT'S JUST THE BEGINNING
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