Investor Presentaiton
ALANAPAR
THE CITY
UNVEILS ITSELF
Relationships are born in every little crevice.
These are stories of empowerment that
Catraquinha loves to tell - and encourage.
pitched in, and from this collective energy
(and its results, of course!) was born the
basis for a movement that has been mobi-
lizing neighbors and renewing the ties of
those who live near a park. And, precisely
for having such great transformational
power in the city, families, and children,
Catraquinha chose the story of little Alice
to be honored with an award.
It was a hot Thursday, and around 200
people gathered at Cine Caixa Belas Artes
- a symbol of cultural resistance in the city
of São Paulo - to see the presentation of
the Prêmio Cidadão SP awards, promoted
by Catraca Livre and Agência Tudo. Peo-
ple like Welling Nogueira, the Doutor da
Alegria (Happiness Doctor) and the artist
Mundano, famous for his project Pimp My
Carroça (Pimp My Cart), were awarded in
their categories and received warm cheers Complete success
from the audience.
Alice was awarded too. This little citi-
zen was there to be honored by Catraquin-
ha in a special category. From the hands
of Gilberto Dimenstein of Catraca Livre
and Marcos Nisti of Alana, she received
the Prêmio Cidadão SP for being the driv-
ing force behind the creation of the Movi-
mento Boa Praça (Good Park Movement).
Next to her mother, Cecilia Lotufo, Alice
talked about how she "really loved that
park." Because of this, one day she asked
that her birthday party take place there.
Faced with her mother's surprise and her
questions in relation to the state of dis-
repair of the space, the girl responded:
"Mom, we'll fix it."
The birthday presents were traded
for improvements to the park. Everyone
Launched in a beta version in May of
2014 and later officially in October, Cat-
raquinha has quickly shown its potential.
In its first months of life, it already re-
ceived over 1 million unique visitors and
reached over 170,000 people with its
posts on Facebook. All of this without a
clear plan for promotion – just “feeling”
if there was a demand for this type of
content. In 2015, Catraquinha wants to
gain more relevance, broaden its reach,
and contribute to the construction of a
more welcoming city. In a time of crisis,
like the one we are living, understanding
the city as an extension of your home,
learning from its challenges and appro-
priating its territory becomes more and
more a question of survival. May all the
Alices that exist out there continue inspiring
adults and promoting revolutions!
catraquinha
What is it: A joint venture between Ala-
na and Catraca Livre. A website that en-
courages cities to be more welcoming
to children and childhood through its
content. Gathers information relevant
to parents, educators and families.
Destaque: 1,168,698 visits from the day
it launched (December 15, 2014) to Feb-
ruary 1st, 2015.
catraquinha.catracalivre.com.br
facebook.com/Catraquinha
Co-production: Catraca Livre
CATRACA LIVREView entire presentation