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Investor Presentaiton

ALANAPAR THE CITY UNVEILS ITSELF Relationships are born in every little crevice. These are stories of empowerment that Catraquinha loves to tell - and encourage. pitched in, and from this collective energy (and its results, of course!) was born the basis for a movement that has been mobi- lizing neighbors and renewing the ties of those who live near a park. And, precisely for having such great transformational power in the city, families, and children, Catraquinha chose the story of little Alice to be honored with an award. It was a hot Thursday, and around 200 people gathered at Cine Caixa Belas Artes - a symbol of cultural resistance in the city of São Paulo - to see the presentation of the Prêmio Cidadão SP awards, promoted by Catraca Livre and Agência Tudo. Peo- ple like Welling Nogueira, the Doutor da Alegria (Happiness Doctor) and the artist Mundano, famous for his project Pimp My Carroça (Pimp My Cart), were awarded in their categories and received warm cheers Complete success from the audience. Alice was awarded too. This little citi- zen was there to be honored by Catraquin- ha in a special category. From the hands of Gilberto Dimenstein of Catraca Livre and Marcos Nisti of Alana, she received the Prêmio Cidadão SP for being the driv- ing force behind the creation of the Movi- mento Boa Praça (Good Park Movement). Next to her mother, Cecilia Lotufo, Alice talked about how she "really loved that park." Because of this, one day she asked that her birthday party take place there. Faced with her mother's surprise and her questions in relation to the state of dis- repair of the space, the girl responded: "Mom, we'll fix it." The birthday presents were traded for improvements to the park. Everyone Launched in a beta version in May of 2014 and later officially in October, Cat- raquinha has quickly shown its potential. In its first months of life, it already re- ceived over 1 million unique visitors and reached over 170,000 people with its posts on Facebook. All of this without a clear plan for promotion – just “feeling” if there was a demand for this type of content. In 2015, Catraquinha wants to gain more relevance, broaden its reach, and contribute to the construction of a more welcoming city. In a time of crisis, like the one we are living, understanding the city as an extension of your home, learning from its challenges and appro- priating its territory becomes more and more a question of survival. May all the Alices that exist out there continue inspiring adults and promoting revolutions! catraquinha What is it: A joint venture between Ala- na and Catraca Livre. A website that en- courages cities to be more welcoming to children and childhood through its content. Gathers information relevant to parents, educators and families. Destaque: 1,168,698 visits from the day it launched (December 15, 2014) to Feb- ruary 1st, 2015. catraquinha.catracalivre.com.br facebook.com/Catraquinha Co-production: Catraca Livre CATRACA LIVRE
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