Snap Inc Results Presentation Deck
Average Daily Active Users (DAU)
(in millions, unaudited)
GLOBAL
265
Q4'20
EUROPE 2
74
Q4'20
280
Q1'21
77
Q1'21
293
2Europe includes Russia and Turkey.
Numbers throughout presentation may not foot due to rounding.
Q2'21
78
Q2'21
+18%
306
Q3'21
+10%
80
Q3'21
319
Q4'21
82
Q4'21
332
Q1'22
84
Q1'22
NORTH AMERICA ¹
92
Q4'20
REST OF WORLD
99
Q4'20
93
Q1'21
111
Q1'21
95
GLOBAL DAU INCREASED 52 MILLION, OR 18%, YOY
Q2'21
120
Q2'21
+5%
96
Q3'21
+36%
130
Q3'21
97
Q4'21
140
Q4'21
98
Q1'22
150
We define a Daily Active User, or DAU, as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average Daily Active Users for a particular quarter by adding the number of DAUs on each day of that
quarter and dividing that sum by the number of days in that quarter.
¹North America includes Mexico, the Caribbean, and Central America.
Q1'22
8View entire presentation